For this assignment, use the small health care organization or department that you selected in the first assignment. Your presentation should be targeted to the department, service, or product you selected and the specific population that it serves. Use PowerPoint or Prezi to create a digital marketing strategy.
Note: This assignment is a separate PowerPoint or Prezi. However, you will include a summary of this strategy (including any edits or revisions based on faculty feedback) in the final Strategic Marketing Plan assignment.
Include the following elements:
- State the organization’s mission and vision.
- Identify the target market.
- Who is the customer that you are marketing to?
- How are you segmenting the market that you are catering to?
- Provide as many details as possible (age, gender, race, ethnicity, income, education, geographic location).
- Select the digital media, including social media platforms that you will use.
- Justify your choices.
- Review the organization’s website.
- Identify website updates that would be beneficial as a part of your strategy.
- Provide a rationale for the updates that you recommend.
Include a minimum of three quality references to support your strategy and decisions. Use speaker notes for each slide.
Additional resources to help you complete this assignment are available in the Instructional Materials section of the Course Guide.
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