Activity 1: Team discussion – Advertising Elements (Team)
Teams work together using their worksheets on Marketing, Customer, and Business Strategy to develop a consensus model for their company.
Each member should present their completed worksheet to the team room. As a team, decide on one strategy. This will provide the basis for the advertising campaign.
Activity 2: Designing the Advertising Campaign (Team)
Teams will work to design their advertising campaign for a new line of product or service for their company. Members should draw on information learned during the Task.
Some additional starting points include:
The campaign should be specific to the company and product/service, be based on the brand, be realistic and achievable for the company, financially responsible, and include at least 5 different modes of reaching the intended audience.
As a team read this article before you go too far – Promotional Campaign vs Advertising.
Activity 3: Case Studies on Play-Doh and Lego (Individual)
Read the case studies on Play-Doh and Lego. Analyze their social media use in advertising. Write a short report (2-3 pages long) explaining:
- What each company does and what products they are marketing and advertising.
- What their advertising strategies are.
- How they use social media to enhance their presence and connection to the customer.
- How they use technology.
- What the effects are.
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