Social Diversity


You are one of four co-founders of a new start-up company producing a new line of meal-replacement drinks. You and your co-founders (and a few friends who have joined as employees) have had two promising years of work producing and selling your product, and you’re looking to expand the team in order to expand the business.

One of the things you’re most looking forward to in expanding the company is increasing the diversity of the team. You began the company with some friends who had similar interests and have since only hired similarly like-minded friends, making the company feel very homogenous. You’ve started to worry about the product becoming too niche without the input of other points of view. However, in casual conversation, another co-founder brought up the idea that the like-mindedness of the team is essential for the company’s continued success. You briefly refuted the idea and mentioned the importance of diversity, but didn’t feel like you had enough information or data to make your point credible.

Your task is to effectively communicate the importance of social diversity in the workplace with the whole company. You may choose one of the following methods to let the team know about the planned company expansion and emphasize the importance of hiring diverse employees.

  • Write an email to be sent to the full company
  • Create a presentation to show first to your co-founders, then to the rest of the company
  • Create an informal report showing the positive impact of social diversity in other companies

Provide a short rationale (no more than 150 words) for why you chose the method you did. NOTE: There is no “correct” way to present this message; it will depend on which method you think would be best for your friends

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